
Build a body you trust.✦
You don’t need more discipline. You need a system that holds up on your worst week.
Limited spots. The waitlist hears first.
Discipline today ✦Freedom tomorrow ✦Stop starting over ✦Build a body you trust ✦
You’ve probably tried:
- ✕Tracking everything.
- ✕Cutting carbs.
- ✕Eating “clean.”
- ✕Starting Monday.
- ✕Starting again Monday.
And again.
You don’t need more discipline.
You need a system that doesn’t require you to be a robot. Every plan you’ve tried assumed you’d be perfect. Life showed up, the plan broke, and you blamed yourself. Hard Launch builds the system first. Discipline follows.
The 60 Day Sprint.✦
Sixty days of coaching built to get you training, eating, and thinking like the woman you keep promising you’ll become. No guessing. No starting over.
Your plan.
Training and nutrition built around your real schedule, your real body, and your real life.
Your coach.
Weekly check ins and direct access to a Hard Launch coach who knows your name and your goals.
Your system.
Habits that hold when motivation doesn’t. Built to keep going long after day 60.
They stopped
starting over.
One of my goals was just to get a flat stomach, and one day, I saw abs. I sent her a picture and told her I wanted my money back because I didn’t ask for abs!
Kelsey T.
Dallas, Texas
At 41 I was in some of the best shape of my life and that’s saying a lot for a former athlete.
Saleena L.
Los Angeles, California
I absolutely saw and felt a difference in my body and my mindset over the course of several months of working with her.
Joy S.
Toronto, Canada
Is this you?
This is for you if
- ✓You’re done restarting every Monday.
- ✓You want structure, not another diet.
- ✓You’ll show up for check ins, even on the bad weeks.
- ✓You’re ready to be coached, not just handed a plan.
This is not for you if
- ✕You want a quick fix before an event.
- ✕You want a meal plan to download and ignore.
- ✕You won’t be honest with your coach.
- ✕You need someone to do the work for you.

I’m Jaime.✦
Founder and head coach of Hard Launch. I’ve been coaching since I got certified at 18, and I’ve watched too many strong women blame themselves for plans that were built to fail.
Hard Launch is the fix. A system that respects your real life and still demands your best.
Based in St. Pete. Host of the Monday Morning Mindset Shift podcast.
Stop starting over.
The next 60 days pass either way. Spend them building something you keep.

